UNDERDOG EDUCATION
Empowering Music Producers with the
Tools for Success
TESTIMONIALS
Discover the Impact We've Made
Underdog Music’s clients have worked with some of the biggest artists in the world, our credit list is extensive, here are just a few of the names we have releases with:
Post Malone, Lil Baby, The Kid LAROI, Don Toliver, Polo G, Lil Uzi Vert, Ty Dolla Sign, Kodak Black, Lil Durk, NBA Youngboy, Money Man, G Herbo, EST Gee, Desiigner, Benny The Butcher, Tee Grizzley, Hotboii, BIG30, Doe Boy, Unkown T, Nafe Smallz, D Smoke, Yung Miami and many more.
At Underdog Music, we don't just promise, we deliver. Our proven record in turning music production novices into industry-renowned professionals stands as testament to our dedication to success.
We've taken undiscovered talent—those with no connections, no noteworthy works, no industry exposure—and transformed them into
production powerhouses.
Multiple former clients, with our guidance and their determination, have gone on to work with top-tier artists, earn #1 spots on the Billboard charts, receive Gold and Platinum certifications, develop unrivalled production skills, build influential music industry networks, and ultimately join the prestigious Underdog team.
We believe in transparency and honesty—no fluff, no empty promises. We let our success stories do the talking. If you haven’t already go check out the testimonial video at the top of the page to hear it directly from our successful clients who have gone on to become world class producers and esteemed Underdog team members.
Introduction
We won’t promise your success – that's your journey. However, we will provide you with the correct information, guidance, and opportunities to set you on a solid path towards achieving your goals in the music industry. We've traversed this road ourselves and steered others to the same destination. As a result, many professional music producers have blossomed under our wing. You could be the next. Your outcome lies within your grasp.
If you embody determination, seize opportunities, and commit to diligent work, you could be a prime candidate to follow in our footsteps. This could be your transformative year—the year
you pivot your life and career. All you need to do is make the decision to commit to receive world class information and support, and
take life changing action.
Navigating the music industry can seem like a daunting maze. Misinformation is rampant, spread by those who haven't tasted success themselves or who guard their own success strategies. You might find many offering their opinions for a price – perhaps a YouTuber without significant placements or a hastily composed eBook or course. We are here to dispel these illusions, and actually provide the information and road map that works. Our clients receive guidance and support that has repeatedly proven its worth. Whether you choose a quick thirty-minute consultation or opt for comprehensive producer development over several months, you'll receive the same personalized attention we provide our top-tier clients, alongside precise guidance that has launched numerous careers.
Underdog Education's mission is to empower dedicated, aspiring music producers, enhancing their skills, knowledge, and credibility. We will be with you every step of the way, laying out the steps necessary for you to build a successful career in music production. As specialists in nurturing producers from scratch to great heights, we are the result-driven experts you need in your corner. You've heard from our team, the producers whose collaboration with us have led to commercial success. Now, it's your turn. Our next big success story is reading these words right now, ready for Underdog's guidance to propel them to the pinnacle of the music industry. If you envision this as your future and are prepared to commit to this trajectory, hit the button below, provide your details in the form, and one of our team members will get in touch.
Producer Development Outline Keys to Success
Our Producer Development program is not just another online course or a series of videos. It's an exclusive, one-on-one process personally delivered by 'Big Papa' Harvey and King Wizard. We take you step-by-step, coaching and guiding you to make the right decisions and implement strategies that will significantly advance and accelerate your career. Over the years, we have meticulously refined our Producer Development process through results-oriented experimentation. We take our role as your mentors seriously and tirelessly explore every avenue to achieve your best results in the shortest time possible. We've proven our process time and again; anyone possessing a great work ethic and a minimum level of talent can follow our blueprint and see good results. And those with the most dedication can achieve levels of success way beyond their expectations.
There is no other program like this anywhere in the world. We are the only team in this space with a proven track record of helping clients elevate their music, grow their networks rapidly, and go from zero placements to working with major label artists, sometimes in a very short span of time. Due to the one-on-one nature of our service and our commitment to various major projects, availability is naturally limited. However, our door is always open to potential clients who are an excellent fit to work with us.
Here are some of the main areas we cover in the development process:
Music
The cornerstone of being a successful producer is the music. Your music must be technically and artistically exceptional. We know exactly what standards your competition is meeting and how you can exceed them to make your work stand out. If your material isn't up to par, all other efforts to build your career would be in vain. So, mastering this area is crucial. In a highly saturated market, competition is fierce, and the only way to set yourself apart is with exceptional material.
Through our producer development program, we provide effective exercises and formulas to enhance your techniques, expand your creativity, and give you firsthand knowledge of what goes into making a hit beat or loop. You'll receive in-depth feedback and guidance, work directly with King Wizard, and learn unique production and mixing techniques to significantly expand your sound and leapfrog the competition.
Want to take your music to the next level?
Branding
Beyond excellent music, a distinctive and memorable brand is instrumental in carving out a successful career. Combined with great music and relentless work ethic, a standout brand can pave the way for results. We'll assist you in developing your brand, diving into the values you represent as a producer and creator, identifying the facets of your sound and persona that resonate with your target audience, and discovering impactful ways to convey these elements quickly and effectively. With the right branding, your journey will be smoother, quicker, and more rewarding.
Want to take your music to the next level?
Social Media
Think of your social media as a digital business card. It's not just a primary platform for networking and communicating with collaborators, artists, and clients—it's also where people form their initial impressions of you, often before they've even had
a chance to discover your music. So it's crucial to get this right.
We'll guide you to ensure that your online presence aligns
with your brand, that your content layout and posting strategy maximize your impact, and that your style of communication makes a powerful impression. Moreover, we'll help you understand how to communicate effectively on social media, presenting yourself in a way that's both professional and personable.
Our personalized guidance will help you make the most of
your existing network, while also facilitating the creation of new valuable contacts and connections.
Want to accelerate your career through social media?
Networking
Once your music is fire, your brand is dope, and your social media pages are sleek and on-point, it's time to build your network. Great music with no connections is like a treasure hidden in a vault. It may be beautiful, but if no one sees it, it
won't bring you the success you're aiming for. 'Big Papa' Harvey and King Wizard began building their vast network with nothing but a phone and a laptop from a random Air BnB during the UK lockdown, landing some of their biggest U.S records without even stepping outside. They're ready to share exactly how they did it, and how you can do the same.
In this interconnected digital age, it’s never been easier to build a network and access the individuals you need in the music industry. We'll coach you to construct an elite network of your own and reveal the most effective strategies toweave the web of connections crucial for landing those all-important placements.
Want to begin building your music industry network?
Sessions
As you progress in your career, the setting changes from your personal space in front of your laptop to major studios, surrounded by peers and major artists. The art of conducting a studio session requires experience, skill, and a deft touch. We're here to provide the knowledge and the key information that will enable you to make a great impression, bring your creativity and energy to the room, and create hit records in person with the artists you connect with. This isn't knowledge you'll find in a book or a tutorial – we're handing over the keys to make sure your learning curve in the studio is as short and as smooth as possible.
Want to learn how to excel in a major recording session?
Sales
In the music industry, like any other, you're bound to encounter expenses. Whether it's travel costs, production equipment, professional development, studio time, or business dinners - these investments can add up quickly. But they're also crucial opportunities you don't want to miss out on due to a lack of funds.
Our team will work closely with you to sharpen your business acumen, ensuring you can effectively monetize your production skills. We'll help you develop and launch new products or services that reflect your unique offerings as a producer, and find clients who recognize your worth and are willing to pay for your time and talent.
Uncertain about selling your new product? No need to worry - we've got you covered. We'll coach you on sales techniques, giving you insights into how to reach out to new clients and artists, and even provide strategies to offer more value to your current clientele. By applying our guidance, you'll be able to earn from your music before you land major placements, and with hard work and application you can even make a full-time living just from your online sales.
Want to learn how to earn a full-time living from music?
Music Business
The business side of the music industry can be very complicated at times. It's not always as straightforward as just selling a beat. There's advances, royalties, publishing and numerous other things to think about. What do you do when a music label wants to buy your beat exclusively for their artist? Do you know how to negotiate the terms? Do you even know what the terms are supposed to be?
We will personally make sure that you are armed with the knowledge you need in order to crush it on the business side . Our team has cleared 100's of major label records so we know exactly how to handle the process of selling a beat to a label from start to finish including negotiating terms, producer agreements, label royalty paperwork, international tax forms, registering songs etc.
There is a lot to cover here, having a good handle on how everything works in the music industry is key. We will go in depth into the mechanics of how a song generates revenue, including master royalties, publishing and sync. We will also talk about music labels and publishers and how the various deals that the offer are structured. The more knowledge you have the easier the music industry will be for you to navigate, our goal is provide you with everything that you need to know.
Check Out The Spotify Playlist Below Which Features A Sample Of Releases Produced By The Underdog Music Team.
Underdog Education
Available Services
Producer Development, Workshops and Consultations
Producer Development - Catapult your production career with Underdog Music’s legendary Producer Development process. This transformative 12-week course (plus a further 3 months of ongoing support) is our flagship service, designed to massively accelerate your career growth in the music industry. Each week, you'll tackle exercises and tasks crafted to propel your progress, receiving personalized feedback and guidance throughout.
Before beginning the course, you'll have an initial 90-minute call with both King Wizard and Big Papa Harvey. We’ll assess your current situation, music, skills, advantages, and sticking points. Using this information, we will create a personalized 6-month 'Roadmap To Success' for you. This comprehensive plan will detail the necessary steps and work that we will execute during the rest of the course.
Then we’ll get to work on executing the plan. You'll benefit from a weekly 1-hour call with Big Papa Harvey or one of the other Underdog Music team members (Guaranteed at least 1 call a month with Big Papa Harvey), guiding you in brand-building, networking, social media enhancement, recording sessions, and sales. You'll also receive detailed weekly reviews on your work and progress.
In addition to this, each month you'll engage in a 2-hour Zoom training and collaborative session with King Wizard or one of the Underdog Music team members (Guaranteed at least 1 Zoom training session to be with King Wizard). Here, you'll work on production and mixing techniques, address your specific sticking points, and optimize your strengths. You'll learn exactly how to elevate your beats to the level of chart-topping platinum hits.
After 12 weeks, the quality of your work will have improved exponentially. You'll then embark on 10 melody/beat collabs* with King Wizard and the Underdog Music team, which we'll pitch to our extensive network, including renowned artists and top-tier producers.
To ensure your growth continues beyond the initial course, we will provide monthly email feedback and guidance for a further 3 months.
The Underdog Music team has previously opened its doors to some Producer Development alumni, signing them to full-time management deals. Although inclusion in the team is by no means guaranteed, demonstrating success on the course combined with continuous hard work and rapid progress could potentially open that door.
Valued at well over $10,000, we are currently able to offer this complete, personalized course for only $4975. (Payment plans are occasionally available for exceptional potential clients who are unable to make payment in full, we’re always happy to discuss your circumstances and needs).
As our workload of major recording projects continues to expand, we may have to cease offering this kind of one to one service. So if you want to get in whilst we are still able to offer this life changing course, we recommend that you take decisive action, commit to your own progress, and get in touch today.
The course is not for the uncommitted or those unwilling to strive for success. However, if you're serious about your career and ready to massively level up, this is your opportunity to transform your life and career.
Online Workshop - 3 Hour Session. An exceptional opportunity to work closely with King Wizard and Big Papa Harvey for those with a tighter budget. While not as comprehensive as our full-scale Producer Development, this remains an exceptional choice for receiving personalized, one-on-one advice and collaboration opportunities with our seasoned team.
Half of your time in this three-hour workshop will be spent with Big Papa Harvey. He'll be available to answer any questions about the music business, offer a professional review of your beats/samples, provide tailored advice for improving your work, and devise strategies for successful networking and scoring placements.
For the other half of your workshop, you'll dive into a creative collaboration with King Wizard. This isn't just a Q&A session - you'll actually get to 'cook up' beats with him over Zoom, a unique chance to learn hands-on from a music industry pro. Plus, any collabs* created during this session will be pushed for placement opportunities.
Workshop Price: $925
One-On-One Consultation with Big Papa Harvey - Your golden opportunity for personalized guidance. Whether you have pressing questions, need clear-cut career advice, or seek directional insight, this one-hour consultation is perfect for you. Big Papa Harvey will be at your service, addressing any inquiries you have about the music business. He can guide you on everything from royalties, placement strategies, networking tactics, to advice for securing placements. Plus, you'll get detailed feedback on your beats or samples, complete with actionable recommendations on how to elevate them to a level that artists will love.
1 Hour Consultation Price: $275 (30 minute consultation also available for $150)
Zoom Collaboration With King Wizard - 1 Hour Session. A great opportunity to personally work with King Wizard and get hands on experience with a music industry pro.
We aren’t a fan of the typical collaborations that most producers offer. Most collabs are simply you send some stuff and have some things sent back and that’s about as far as it goes. We believe that the greatest benefit of a collab is to be able to work directly with a highly experienced producer so you can learn from them and apply those techniques to your own production.
This Zoom collaboration is your chance to see a master at work on his craft and have your production questions answered. Any *collabs that you make during the cook up we will also be sending out for placement opportunities.
Workshop Price: $500
*Entering into a collaboration with Underdog Music requires acceptance of an agreement which must be signed before any created material is proposed to our network. We genuinely pitch out every collab for major opportunities, so it is essential to have an agreement in place before hand to protect and set out the rights of everyone involved. This agreement consists of the following terms:
*Equal Copyright Share* You consent to clear your portion of the copyright on any placements, provided that you receive an equal split of the terms that Underdog Music negotiates on behalf of its producers. By doing so, you're assured of a fair and equal share alongside King Wizard or the Underdog team member you collaborated with. This also safeguards our network and ensures that all placements are cleared smoothly and fairly, given our standing and reputation which often aids in negotiating a larger fee or better terms
*Management and Legal Assistance* You agree for Underdog Music’s seasoned management and legal team to manage all negotiations and paperwork for any record placements. With extensive experience in clearing hundreds of records, our team ensures a seamless clearance process. You'll have some of the best representation in the game for any placements, and will benefit from the same favorable negotiated terms as the Underdog team member you've worked with.
*Shared Legal Fees* Legal costs are covered by the advance on a placement and will never be an out-of-pocket expense for you. By agreeing to use the same legal team, as Underdog for any placements, you're guaranteed top-tier service and protection, while making the process more cost-effective. You agree to evenly distribute legal fees among all of Underdog Music’s producers involved in the record. This mutual cost-sharing approach makes legal fees more affordable for all parties.
*Management Fee* You consent to provide Underdog Music with a 20% share of your split of the advance on the record as a management fee. This is for their role in negotiation, offering business guidance, and handling legal paperwork on your behalf. This is a standard rate for dealing with the negotiations, a process that requires experience and strong relationships. Our service extends beyond the completion of the beat, and continues up until any records are cleared and paid for. Especially useful for those new to placements, we can also advise on Invoicing, song registration, further paperwork with labels for royalty receipt, publishing, etc.